Marketing Lead / Marketing Owner

In this role, you will act as the central marketing partner, connecting strategy, execution, sales support, and communication into one cohesive plan.

This is a role for someone who sees the big picture, understands how marketing activities connect, and can turn strategy into concrete actions, assets, and results taking full ownership and driving things forward.

What you will do

Strategy & ownership

• Build and own marketing strategy for assigned Technology Spaces
• Plan and execute marketing activities aligned with business goals
• Work closely with technology leaders and business teams to support the offering
• Own and grow selected communities – build engagement, expand reach, and maintain long-term relationships
• Identify and select the most effective communication channels
• Ensure consistency across messaging, channels, and campaigns
• Connect different marketing efforts into one coherent ecosystem

Execution & delivery

• Create and deliver marketing assets across channels (landing pages, campaigns, content, event materials)
• Write and optimize marketing copy (website, campaigns, sales enablement materials)
• Coordinate work with designers, developers, and other specialists to deliver end-to-end campaigns
• Support and execute marketing activities for events, webinars, and campaigns
• Ensure all activities are delivered on time and aligned with business priorities
• Take ownership of execution — regardless of channel or format

Collaboration & alignment

• Act as a key partner for sales and technology teams
• Lead regular (e.g. weekly) alignment meetings with stakeholders (GTM meetings)
• Drive communication between marketing, sales, and technology teams
• Align priorities, initiatives, and messaging across all involved parties

Performance & optimization

• Monitor performance and optimize activities based on insights
• Use data to improve campaigns, channels, and messaging
• Continuously test and improve approaches across channels