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Social Media Specialist / Social Media Ninja (IT)

Social Media Specialist / Social Media Ninja (IT)
B2B12 000 - 17 500 PLN NET
LOCATION + Remote Poland
Apply now

At VirtusLab Group, we design and build future-ready software that empowers global brands to reach peak performance. Our heart beats for technology, and we are deeply rooted in the tech community, Now, we’re looking for a proactive Social Media Specialist – a true Social Media Ninja – who lives and breathes digital platforms and feels right at home in the tech world. You aren’t just a content creator; you are a community builder who understands the nuances of the tech industry and knows how to engage with developers and engineers on their own turf.

 

 

About the role

We are looking for a Social Media Specialist – a true Social Media Ninja – who lives and breathes social media and actively participates in tech communities (LinkedIn, X, Reddit, Discord, etc.).

You’re both a strategist and a hands-on executor who knows how to speak to technical audiences in an authentic way. You actively use AI and innovative tools to create, distribute, and amplify content driving reach, sparking conversations, and building real engagement within the community.

 

What you will do

 

Strategy & Execution

  • Own and execute social media strategy across key platforms (LinkedIn, X, Reddit, Discord + niche IT communities)
  • Build and grow presence within relevant ecosystems and actively engage with tech communities
  • Create, adapt, and distribute content tailored to different audiences (developers, tech leaders, decision-makers)
  • Plan and manage content calendars, while experimenting with new formats and unconventional approaches
  • Stay on top of trends in IT communities and react in real-time
  • Analyze performance (engagement, reach, conversions) and continuously optimize activities
  • Collaborate closely with marketing, tech, and sales teams to align with business goals
  • Translate business objectives into meaningful, engaging social communication
  • Develop and execute personal brand strategies for key experts (incl. content, ghostwriting, and growth on X) 

 

Process & system ownership 

  • Design and optimize end-to-end social media workflows (planning → creation → approvals → publishing)
  • Coordinate content approvals with technical experts and stakeholders
  • Build reusable templates and formats (with designers, but independently when needed)
  • Ensure brand consistency across all channels
  • Implement and manage automation tools (scheduling, workflows, content pipelines)
  • Improve speed, efficiency, and scalability of social media operations
  • Monitor key topics, hashtags, and competitors, with clear response playbooks
  • Create prompt templates and reusable AI workflows for recurring content
  • Define internal guidelines for AI usage (where it helps, where it’s off-limits, how to stay transparent)

 

Performance & growth

  • Monitor trends in IT communities and react in real-time
  • Analyze performance (engagement, reach, conversions) and optimize
  • Experiment with formats, tools, and unconventional approaches
  • Use AI-powered tools for advanced social listening and trend detection beyond traditional dashboards

 

Collaboration

  • Collaborate with marketing, tech, and sales teams
  • Translate business goals into engaging social content
  • Turn internal insights into compelling, shareable posts
  • Support technical experts in building authentic presence and engagement on X
Social Media Strategy & Execution Advanced
Audience Segmentation & Persona Mapping Advanced
Content Workflow Optimization Advanced
Brand Voice & Identity Management Advanced
Marketing Data Analysis (KPIs & Metrics) Regular
Tech Industry Marketing (SaaS/IT) Advanced
English Advanced

What we expect in general

  • Proven experience in social media (strategy + execution)
  • Experience in the IT/tech industry (must-have)
  • Strong understanding of both standard and niche platforms (Reddit, Discord, communities)
  • Strong sense of audience segmentation and communication tone
  • Ability to balance brand voice with community authenticity
  • Experience building or improving content workflows and processes
  • Understanding of visual communication and template-based content creation
  • Ability to ensure brand consistency without relying fully on a designer
  • Strong organizational skills and ability to manage multiple stakeholders
  • Analytical mindset (metrics, KPIs, optimization)
  • You are an active social media user yourself
  • Confidence in working with internal clients (e.g. developers, experts)
  • Creativity and openness to experimentation
  • Fluent English (written and spoken)
  • Ability to evaluate AI-generated content and avoid low-quality “AI slop”
  • Hands-on experience with AI tools (LLMs, image generators) in content workflows

 

Nice to have

  • Experience with social media automation tools (e.g. Hubspot, Buffer, Sprout, Notion, Zapier, etc.)
  • Experience in employer branding or developer marketing
  • Experience building or managing online communities
  • Basic design skills (e.g. Canva, Figma – template-level, not full design) 
  • Experience building custom AI workflows for content (prompt libraries, API integrations, automated pipelines)

A few perks of being with us

Flexible hybrid work model
Flexible hybrid work model
Home office reimbursement
Home office reimbursement
Language lessons
Language lessons
MyBenefit points
MyBenefit points
Private healthcare
Private healthcare
Training Package
Training Package
Virtusity / in-house training
Virtusity / in-house training
And a lot more!

Apply now

Social Media Specialist / Social Media Ninja (IT)

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Please submit a CV no longer than two pages.
Current recruitment process: For the purpose of recruitment, I hereby give consent as per art. 6.1.a of the GDPR to processing of my personal data (other than that listed in art. 22 [1] § 1 Labour Code) by Virtus Lab Sp. z o. o. (as Co-Controller for a full list of joint controllers, see Privacy Policy) with its headquarters at Szlak 49 Street, 31-153 Cracow. At the same time I accept the Privacy Policy of the Data Controller. I acknowledge that my personal data will be kept for the duration of the recruitment process and as regards any potential claims, for the period of 36 months maximum, and that I have the right to access this data or have it rectified or deleted on demand. This consent can be withdrawn at any time, but this withdrawal does not make the previous processing illegal*.(Required)*

Current recruitment process: For the purpose of recruitment, I hereby give consent as per art. 6.1.a of the GDPR to processing of my personal data (other than that listed in art. 22 [1] § 1 Labour Code) by Virtus Lab Sp. z o. o. (as Co-Controller for a full list of joint controllers, see Privacy Policy) with its headquarters at Szlak 49 Street, 31-153 Cracow. At the same time I accept the Privacy Policy of the Data Controller. I acknowledge that my personal data will be kept for the duration of the recruitment process and as regards any potential claims, for the period of 36 months maximum, and that I have the right to access this data or have it rectified or deleted on demand. This consent can be withdrawn at any time, but this withdrawal does not make the previous processing illegal*.

(Required)
Future recruitment processes: I hereby give consent as per art. 6.1.a of the GDPR to the processing of my personal data by Virtus Lab Sp. z o. o. (as Co-Controller for a full list of joint controllers, see Privacy Policy) with its headquarters at Szlak 49 Street, 31-153 Cracow, in order to use this data in future recruitment processes. I hereby agree to possible storage of my personal data for this purpose in Virtus Lab’s database for a period of 36 months maximum. At the same time I accept the Privacy Policy of the Data Controller. I acknowledge that I have the right to access this data or have it rectified or deleted on demand. This consent can be withdrawn at any point, but this does not make the previous processing illegal*.

Future recruitment processes: I hereby give consent as per art. 6.1.a of the GDPR to the processing of my personal data by Virtus Lab Sp. z o. o. (as Co-Controller for a full list of joint controllers, see Privacy Policy) with its headquarters at Szlak 49 Street, 31-153 Cracow, in order to use this data in future recruitment processes. I hereby agree to possible storage of my personal data for this purpose in Virtus Lab’s database for a period of 36 months maximum. At the same time I accept the Privacy Policy of the Data Controller. I acknowledge that I have the right to access this data or have it rectified or deleted on demand. This consent can be withdrawn at any point, but this does not make the previous processing illegal*.

Natalia Pęczek
Coordinated by
Natalia Pęczek
Head of People & Talent Acquisition
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Social Media Specialist / Social Media Ninja (IT)
B2B12 000 - 17 500 PLN NET
LOCATION + Remote Poland
Apply now
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